Series by Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has entered South Korea with the opening of the 104-room Anook Signature Seoul Guro, Series by Marriott.
The Seoul opening follows the brand’s launch in India in
2025 and Japan in April 2026. Three additional properties are planned in South
Korea by the end of 2026, in Insadong, Guwol and Haeundae.
“The debut of Series by Marriott in South Korea marks
another important step in the brand’s expansion across Asia Pacific,” said
Cristiano Rinaldi, Chief Lodging Product & Services Officer, Asia Pacific
excluding China, Marriott International. “Through Series by Marriott, we are
bringing regionally recognized hotel groups into our portfolio while preserving
the character and familiarity that have earned the trust of local travelers.
Anook Signature Seoul Guro reflects this vision, combining a distinctly local
hospitality experience with the quality, care and global connectivity guests
expect from Marriott.”
Located near Guro Digital Complex, the 17-story hotel offers
guestrooms and suites, Korean dining at Anook Restaurant, a sauna, fitness
centre, meeting facilities, business centre, rooftop lounge and outdoor
terrace.
The hotel’s concept draws on Korean traditions of rest and
wellness, combining sauna, cuisine and sleep through its “Recovery Ritual” and
“Layered Urban Retreat” design.
Shin Hyun-wook and Kim Jun-ha, Co-CEOs of The Hyusik, said,
“We are delighted to bring Series by Marriott to South Korea for the first time
through our partnership with Marriott International. Travel demand in Korea is
expanding beyond the city center into districts where daily life and business
intersect, and Anook Signature Hotel Seoul Guro, Series by Marriott, will offer
a new option for travelers seeking dependable, well-executed stays at a
reasonable value.” -TTN