Jeddah's new masterplan unveiled


His ROYAL Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister, Chairman of the Board of Directors of the Public Investment Fund and Chairman of the Board of Directors of Jeddah Central Development Company, has launched the master plan and main features of the Jeddah Central Project (previously known as New Jeddah Downtown).

The ambitious $20 billion project will develop 5.7 million square metres of land overlooking the Red Sea to be financed by the Public Investment Fund and from local and international investors.

The Jeddah Central Project will include four notable landmarks – an opera house, a museum, a sports stadium and an oceanarium. The masterplan makes room for diversified hotel projects that offer more than 2,700 hotel rooms, some 17,000 residential units, a world-class marina and stunning beach resorts, as well as an restaurants and cafes, and diverse shopping options.

The project master plan reflects the Hijazi essence of urban fabric and blocks that characterize the historic city of Jeddah in a contemporary interpretation. It also considers the application of the latest technologies to transform Jeddah into a smart destination, creating an effortless experience for residents and visitors. In addition, the design of the project has adopted world-class sustainability programmes to contribute to supporting the environment and the economy, in line with the objectives of the Saudi Green Initiative.

The waterfront of the project is 9.5 km long, which includes a promenade, a marina to host local and international yachts, and a 2.1 km long beach. Open spaces and public services make up 40 per cent of the project area, with the provision of designated walking areas to create a walkable environment.