RAK aims for top spot in sustainability race

Ras Al Khaimah’s Sustainable Tourism Destination Strategy will see it become the regional leader in environmentally conscious tourism by 2025. Led by Ras Al Khaimah Tourism Development Authority (RAKTDA), the Sustainable Tourism Policy Commitment marks a major milestone in the Emirate’s plan to secure its long-term sustainability and drive overall tourism growth. Signatories included Government departments and representatives from across the tourism, hospitality, hotel development and real estate sectors.

Providing a framework for action across a diverse program of activity, the guiding principles for all tourism stakeholders include: protecting and enhancing Ras Al Khaimah’s cultural and natural heritage through implementing sustainable management frameworks and embracing green construction principles; delivering new sustainable tourism developments and experiences which are high quality, authentic and complement Ras Al Khaimah’s natural environments; working with business, government and community partners to ensure economic returns from tourism investment and the development of human capital; regular measurement and benchmarking of key environmental, economic and cultural tourism indicators; working across the destination to minimise energy, water usage and waste generation; building improved tourism industry resilience; respecting and safeguarding local culture and communities.

Commenting on the signing, Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “We have taken an important step towards a more sustainable future for Ras Al Khaimah. As government and tourism stakeholders collectively pledge to work together in order to establish Ras Al Khaimah as a regional leader in sustainable tourism by 2025, we are also signalling that environmental considerations are necessary for long term investment and hospitality development in a destination.”